Why a Balanced Plan Is
Essential to Your Search
Over the years, there have been many occasions when we have seen equally
talented executives produce varying results. One will struggle while the other
moves with surprising speed and confidence. Those who move with speed have
usually had the benefit of a game plan in mind for running their search.
We refer to this as having a marketing action plan—a step-by-step track to guide
your efforts. In today's competitive arena most people will never get enough
interviews if they use a hit-or-miss approach, or if they depend on one action
source ... e.g. searching for openings or depending on resume mailings. Taking a
narrow approach trusts too much to fate.
When we go to work for you, we will have a team of specialists create a highly
customized plan. Normally, we design it around a 10 to 16 week timetable,
depending upon the situation. We will also address what you should do week by
week. It is a complete track to follow—taking full advantage of all our
experience.
For many executives, job hunting is largely a matter of having the numbers on
your side. For this reason, our action plans are often targeted to produce 15 to
25 positive responses that might lead to interviewing opportunities. This is
necessary because the goal is to have several offers maturing at the same time,
and you have to be realistic about rejections.
As part of a balanced marketing plan we never expect too much from any single
action channel. For example, we might want to get two or three situations
through each of the following actions below.
These might include situations arising from: (1) searching openings; (2) resume distributions to recruiters; (3) responding to spot opportunities; (4) developing personal contacts; (5) custom direct mail to CEOs; (6) resumes sent to venture capitalists; (7) networking specific industry targets; (8) direct mail to growth firms etc.
A good plan can cut job hunting time in half —saving you tens of thousands of
dollars. It also helps people produce better results. We have found that when
executives generate a lot of activity in a concentrated time period, they feel
better and do better. Much better!
On the next page is a recap of the channels we use to produce interviews as part of the action plans we design. It
is important to keep in mind that we supply (1) the information services to make
taking action convenient; (2) the creative materials to present you in the best
light; and (3) the methods and strategies for handling people who express
interest.
25 Action Possibilities Can Be
Part of a Balanced Marketing Plan
Listed on these pages are the eight main activity channels, and 25 separate
actions that can be taken as part of the balanced marketing plans we design.
Relative emphasis will depend upon your individual situation. Our most
successful clients don't depend on actions in just one or two of the broad
activity channels. They pursue interviews across the board.
I. Responding to Openings Through Our Website
(1)  From 1,100 trade
journals
(2) From 1,000 newspapers
(3) From 500 job-banks (e'cruiters)
(4) From employer websites
(5) Posting your e'resume ... with e'cruiters (job-banks)
II. Using Recruiters
(6)  Resume distribution to up to 200 key
instate recruiters—via 1st class mail
(7) Resume distribution to national
recruiters (up to 3,000 electronically)
(8) Resume distribution to national recruiters —via
1st class mail (up to 1,000 blue chip recruiters)
(9) Responding to openings on search firm websites
(10) Website registration with key executive recruiters
III. Using Venture Capitalists
(11) Distribution of your resume to up to 200 key
instate venture capitalists—via 1st class mail
(12) Added resume distributions on a national scale
to up to 1,000 VCs (electronically and 1st class)
(13) Tailored response to VCs based upon specific investment they have made in
organizations
IV. Contacting Growth and Change-Driven Organizations
(14) Resume distribution to up to 200 instate
organizations identified through our growth file
(15) Custom direct mailings to local/ national growth firms assisted by our
interactive website capability
(16) Use of our website to respond to emerging
opportunities and change-driven organizations
(17) Implementing create-a-job methods when special
emerging opportunities present themselves
V. Direct Mail to Employers (CEOs and Officers)
(18) Resume mailing to up to 200 large employers instate
(19) Macro scale 1st class custom mailings to local/national employers (#1,000, 2,000 or 3,000)
(20) Micro scale custom direct mailings to employers assisted by our
interactive website capability
VI. Direct Mail to Board Members
(21) Custom 1st class mailings to board members
VII. Using Your Personal Contacts
(22) Resume sharing with known (best) contacts
(23) Rediscovering former contacts through
our website and sharing your resume
VIII. Executive Networking (assisted by our website)
(24) Determining/ contacting influential contacts
(25) Determining/ contacting industry contacts (sharing your biography as
appropriate)
= Action we can handle for you (...
or you can take)
= Actions you can take
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